Storage with Style

Tucked away in the heart of Milwaukee‘s vibrant Historic Third Ward, textile artist Laura Goldstein of Grotta & Company, creates lavish textiles with design, prints and dyes.

Laura transforms blank canvases of sensuous silks, linens, cashmeres and velvets into luxurious scarves, wraps, table runners, pillows and throws. The dramatic transformation begins with weeks of repeated dyeing to create rich hues and deep patinas, and then hand-printed with sophisticated imagery. With all of the time, effort and passion behind these textiles, Laura needed to display her goods, to of course maximize sales.

textile display wallHer small showroom needed bright, versatile display results. One of the best ways to attract customers into a retail store is to create great eye-catching displays. And, as with most any retail store, the displays get changed and “spruced up” quite often to promote new products and to appeal to your customer’s senses.

Her showroom has been transformed and emphasized with a dramatic installation of storeWALL. A long narrow strip runs the length of the room. Another strip accents height. Installation was complete in about an hour, thanks to the storeWALL installSTRIPS.

Mission accomplished – the display looks fabulous and can be changed more often with less effort.

Grotta & Co. is a textile design company that creates bow ties, scarves, pillows, place mats, table runners along with a wide range of custom products for interior designers.
For more information about the company –

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